Book ID:
3224/1408000
Publisher:
Moskva: RUSAINS
Pages #:
142
ISBN:
978-5-466-07077-4
Publish Date:
2024
Tirage
-
Cover Type:
Paperback
Weight:
0,205 kg.
Size:
21 cm.
USD Price:
19,00
EUR Price:
18,10
GBP Price:
15,85
Цена, РУБ:
1425,00
Categories:
Linguistics
Available:
Check the availability
Monografiia posviashchena opisaniiu lingvisticheskoi sostavliaiushchei mekhanizmov konstruirovaniia politicheskogo imidzha i izucheniiu vozdeistvuiushchego potentsiala iazykovykh sredstv na massovuiu auditoriiu. Byl proveden definitsionnyi analiz nemetskoi leksemy "Image" i vyiavleny sloty, sostavliaiushchie osnovu dlia postroeniia pozitivnogo imidzha litsa ili gruppy lits. Sgruppirovannye s uchetom deiatel'nostnogo podkhoda sloty iavliaiutsia elementami idealizirovannoi kognitivnoi modeli imidzha